#pop-mart

#pop-mart

Paul King, director of the global hit Paddington films and the Timothee Chalamet-led musical Wonka, is set to direct the Labubu film. In November it was announced that Sony Pictures, fresh off the global success of KPop Demon Hunters, had acquired the screen rights to the Chinese plush toy sensation with a feature film already in early development. King began his screen career as associate director on the British TV comedy Garth Marenghi's Darkplace, then directed all three seasons of The Mighty Boosh.

Standing 16 feet tall, the mischievous Labubu and its pink-haired pal Mokoko will appear as fuzzy inflatable sculptures-the first of their kind ever created for a Macy's float-leading a cast of Pop Mart favorites including Skullpanda, Molly, Dimoo, Peach Riot and Duckoo. Together, they'll join the parade's usual mix of larger-than-life balloons, marching bands and celebrities as millions tune in to watch from home on November 27.

Labubu, a furry doll made by the Chinese toymaker Pop Mart, has gone viral this year, with K-pop stars influencing its popularity in South Korea.