"Paul King, director of the global hit Paddington films and the Timothee Chalamet-led musical Wonka, is set to direct the Labubu film. In November it was announced that Sony Pictures, fresh off the global success of KPop Demon Hunters, had acquired the screen rights to the Chinese plush toy sensation with a feature film already in early development. King began his screen career as associate director on the British TV comedy Garth Marenghi's Darkplace, then directed all three seasons of The Mighty Boosh."
"Labubus, designed by the European-based Hong Kong artist Kasing Lung and initially sold as part of a line of monster figurines by the company How2Work, first took off in south-east Asia in 2019, after they were marketed by Chinese retailer Pop Mart. The popularity of the dolls, which Lung says were inspired by Nordic fairytales after moving to the Netherlands from Hong Kong as a child, has been fueled by social media posts of live unboxings that showcase rare collections,"
Paul King will direct a feature film based on the Labubu plush toy, with Sony Pictures having acquired the screen rights and development already underway. King achieved major box office success with the Paddington films and Wonka and remains attached to other high-profile projects including Paddington in Peru and a Disney Prince Charming movie reportedly linked to Chris Hemsworth. Labubus dolls were created by Hong Kong artist Kasing Lung and initially sold by How2Work, gaining mass popularity after Pop Mart marketed them in southeast Asia in 2019. Social media unboxings, celebrity adoption, rapid sell-outs, soaring Pop Mart profits, and a heated secondary market have driven global demand.
Read at www.theguardian.com
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