Pop Mart, a retailer known for its collectible Labubu keychains, plans to produce a movie using 100% artificial intelligence. The film, inspired by Nordic mythology, has generated significant demand and interest, particularly after an endorsement from K-pop star Lisa. Pop Mart's CEO Wang Ning has revealed plans to establish an in-house film unit. There are also intentions for a TV show based on Labubu, who originates from a series of children's stories. Concerns about the collectibles' availability hint at potential market saturation.
American families are already flocking to see The Labubu Movie in theaters, a film adaptation of the mega-popular monster keychain by Pop Mart, made using 100% artificial intelligence.
Pop Mart's CEO Wang Ning announced the company would start an in-house film unit, following the skyrocketing global demand for Labubus after a viral endorsement from K-pop star Lisa.
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