The popularity of China's Labubu character illustrates China's sophisticated integrated platform economy. Pop Mart, Labubu's retailer, began as a small shop in Beijing in 2010 and has used China's digital ecosystem to create a global IP phenomenon. This model reflects historical patterns of China's cultural exports, now facilitated by advanced digital technologies. Unlike previous internet giants, new Chinese companies are prioritizing global outreach. Pop Mart's expansion into international markets mirrors the growth of various Chinese industries, showcasing a strategic shift toward global markets.
Pop Mart, Labubu's retailer, has leveraged China's unique digital ecosystem in recent years to build a global intellectual property phenomenon, showcasing a new model for technology-powered commercial and cultural influence.
The success of toys like Labubu is propelled by the infrastructure of digital technologies. China's booming e-commerce and social media platforms are digitising the Silk Road.
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