"Sutton Council's Trading Standards team said there has been a rise in "dangerous, counterfeit Labubu dolls" which it said is fuelled by the brand's online popularity. The council said fake toys pose choking risks from small parts like hands, feet and eyes easily coming off and poor-quality stitching and stuffing. They said consumers should beware and avoid buying from unlicensed street sellers or unverified online sources."
"The elf-like creatures from Chinese toy maker Pop Mart have become a global sensation, but the word itself doesn't mean anything. It's the name of a character in The Monsters toy series created by Hong Kong-born artist Kasing Lung. The dolls have vinyl faces and plush bodies, and come with a signature look - pointy ears, big eyes and a mischievous grin showing nine teeth. The retailer's official website claims Labubu dolls are "kind-hearted and always wants to help, but often accidentally achieves the opposite"."
"Between July and August 2025, Trading Standards officers from Kingston and Sutton seized more than 230 suspected counterfeit dolls, said the council. Inspections revealed safety failures such as toys that are made from unverified materials that have not been tested to UK safety standards and may contain harmful chemicals. The packaging of counterfeit dolls often has falsified markings, misleading consumers into believing they are safe, the council warned."
Sutton Council's Trading Standards team seized over 200 counterfeit Labubu dolls in two months and warned of dangerous fakes driven by online popularity. Fake toys present choking risks from small parts that can detach and exhibit poor-quality stitching and stuffing; some are made from unverified materials that may contain harmful chemicals. Packaging often displays falsified safety markings; genuine Labubu dolls include a holograph sticker and a scannable QR code for verification. Pop Mart's Labubu dolls are vinyl-faced plush toys with pointy ears, big eyes, and a nine-toothed grin; popularity helped Pop Mart double revenue. Consumers are advised to avoid unlicensed street sellers and unverified online sources and to stop using suspected dangerous toys.
Read at www.bbc.com
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