In a recent TikTok post, Basia, a psychology and marketing expert, reveals various manipulative tactics that restaurants use to encourage customers to spend more money. She discusses how menu layouts, strategic pricing, and even the music played influence dining decisions. For instance, restaurants often include a high-priced item to make others seem like a bargain, while the presence of cash tips can pressure new customers to contribute. Additionally, she highlights how seemingly fresh daily specials may not be so fresh and describes the effect of price presentation on customer perception.
A common tactic used by restaurants is to design the menu and set the ambiance to manipulate customers into spending more money than they originally intended.
Menus often feature an overpriced item to make other items appear to be good deals, subtly nudging customers toward certain spending behaviors.
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