#behavioral-science

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Hubspot
in 6 months
Deliverability

5 Psychological Tactics to Write Better Emails

Utilize psychological tactics in email writing to increase effectiveness and achieve desired outcomes. [ more ]
www.nytimes.com
1 month ago
Wellness

Working With Your Hands Is Good for Your Brain

Hands-on activities may have cognitive and emotional benefits
Engaging with hands-on tasks could lead to improved memory and reduced anxiety and depression symptoms. [ more ]
Mail Online
1 month ago
Health

The app that scientists say will make you drink LESS

Tracking hangovers on app can reduce alcohol consumption by 2 units per week.
Women seemed to benefit the most from using the 'Drink Less' app. [ more ]
The Drum
3 months ago
Marketing

How marketers can make an impact in the 'messy middle'

Consumers often move back and forth between exploring and evaluating before making a purchase.
Brands can win a share of preference by addressing consumers' needs throughout the messy middle process. [ more ]
The Drum
3 months ago
Marketing

How marketers can make sense of consumer behaviors in the 'messy middle'

The 'Marketing in the messy middle' research explores how behavioral science can be applied in real-world marketing scenarios.
The research shows that the path to purchase is messy and non-linear, with two distinct mindsets at play: exploration and evaluation. [ more ]
www.scientificamerican.com
5 months ago
Digital life

Why Some People Choose Not to Know

Willful ignorance is common and harmful, with people choosing not to know the consequences of their actions to avoid guilt and maximize their own earnings.
However, there is also a significant portion of people who seek out information about the consequences of their actions to benefit others. [ more ]
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