Media psychology focuses on how human behavior is affected by various forms of media and technology. Recognized by the American Psychological Association as a distinct specialty in 1986, it covers complex social, legal, and ethical challenges in media communications. The field draws upon foundational theories related to behaviors, empathy, subliminal communication, and other psychological concepts. Since the late 1990s, accredited programs have emerged, yet more education is needed to meet the growing demand for media psychology expertise.
Media psychology is a relatively new field of psychology that examines the ways behavior is affected by media and technology.
The study of media effects has become a specialty field since the American Psychological Association formally adopted media psychology as a specialty in 1986.
Research and practice applied to media is undergirded by foundational theories relating to behaviors, empathy, subliminal communication, and motivation.
In 1998, a task force identified 11 major areas in which media psychology was fundamental, highlighting its growing importance across various sectors.
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