""I need people who are empowered, keen, enthusiastic and willing to share knowledge," he says, outlining the importance of talent to the effective deployment of data-hungry systems and services in the digital age. Rather than finding a suitable challenge for a technology that's already been procured, Ruffle wants his team to engage with their functional peers. "As a data leader in business, success is all about people coming to us and saying, 'We've got a problem. Can you find the solution?'""
""I can then go to my team and say, 'Has anyone got a solution?' It's their job to be aware of the capabilities. So, it's a problem-led approach, but you need to make sure you've got the answers up your sleeve, which, for me, is all about the people." It's an approach to technology implementation that Ruffle has refined during his career."
The RAC adopts a problem-led approach to data, prioritizing understanding business problems before selecting technological solutions. Empowered, enthusiastic team members who share knowledge are central to identifying and deploying appropriate capabilities. Data teams proactively engage with functional peers to surface real challenges rather than retrofitting technology to pre-existing tools. Team awareness of available capabilities enables rapid response when problems arise. A fast-paced, fail-fast culture supports quick decision-making and iteration. Experience across CRM, marketing technology and analytics underpins leadership that aligns data strategy with business needs and operational delivery.
Read at ComputerWeekly.com
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