"Ellison is taking his data-focused strategy to a new level by elevating Jason Kim, Paramount's EVP of data and insights, to oversee data for the entire company, instead of just the direct-to-consumer division. The change was announced by Domenic DiMeglio - who heads up marketing as well as data and insights for Paramount's streaming division - in a Thursday afternoon staff meeting, a recording of which was obtained by Business Insider."
"Kim's increased remit comes a day after Ellison, Paramount's CEO, met with company leadership in its New York offices. "It's a wonderful opportunity for Jason - and for the team overall - to start playing a bigger role for what's happening at Paramount as we move forward," DiMeglio said in the meeting. DiMeglio added that Kim's bigger role is part of "David's vision of trying to transform ourselves into being a tech-first media company - and, really, the most tech-forward media company in this space.""
David Ellison elevated Jason Kim to oversee data across Paramount, expanding Kim's role beyond the direct-to-consumer division. The promotion centralizes analytics leadership while data teams continue across divisions, with a new single point of oversight. Company leaders framed the change as part of a larger push to transform Paramount into a tech-first, highly tech-forward media company. The move follows other strategic initiatives under Ellison, including securing US UFC rights, hiring Bari Weiss to lead CBS News, and an attempted acquisition of Warner Bros. Discovery. Executives said the updates aim to reduce fragmentation and accelerate unified decision-making.
Read at Business Insider
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