Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
Clients' pricing models often favor cheaper CPMs. The challenge is streaming video is expensive, which complicates the negotiation landscape as digital ad spend grows.
Netflix Just Saved Sesame Street. The GOP Might Kill It Anyway.
Sesame Workshop has secured a streaming deal with Netflix for new seasons of Sesame Street, revitalizing the program and benefiting its production team.
An ER Psychiatrist Analyzes The Pitt's Mental-Health Struggles
The Pitt reinvents the procedural genre for streaming, garnering acclaim for its realistic emergency department portrayal but facing criticism for its treatment of mental health.
