HubSpot Marketing Hub is moving up to better serve larger marketing teams | MarTech

At HubSpot Spotlight in New York, two critical themes emerged: the pervasive growth of AI in marketing and the increasing overwhelm experienced by marketing teams. AI is evolving into a foundational technology that users will come to expect automatically. However, the surge in AI tools complicates the landscape for marketing teams, particularly in larger SMBs, where the expectation for rapid operational success is high. This duality presents both challenges and opportunities for companies like HubSpot, which strive to support marketing teams effectively as competitors like Salesforce encroach on their market.

A significant takeaway from HubSpot Spotlight is the dual message surrounding the rise of AI in marketing and the overwhelming challenges faced by marketing teams in keeping pace.

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