In 2024, US B2B marketers have shifted their focus significantly, with a notable emphasis on marketing technology and direct marketing as investment priorities, while SEO and market research are less favored. Data from Sagefrog Marketing Group indicates a 41% increase in marketing spending for 2025, pointing to a trend in re-evaluating spending strategies. Despite search engine marketing being the leading source for marketing leads for 20% of marketers, the article emphasizes the ongoing importance of organic search strategies, advocating for an audit of current SEO practices to enhance long-term results.
41% of US B2B marketers report their marketing spending has increased in 2025, emphasizing the importance of continually evaluating investment priorities and strategies.
While 20% of marketers prioritize search engine marketing for leads, neglecting SEO may overlook the potential for organic search to deliver high-quality leads over time.
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