Canva has announced its intention to acquire MagicBrief, an Australian creative intelligence platform known for its support in competitive research and campaign analysis. This acquisition aims to bolster Canva's marketing resources and analytics capabilities, helping brands to develop better strategies. George Howes, MagicBrief's co-founder, will assume a leadership position at Canva, which will allow for seamless integration of MagicBrief's technology into Canva's offerings. This acquisition underscores Canva's dedication to providing powerful tools for marketers and brands, although specific timelines for the acquisition are yet to be disclosed.
Canva's acquisition of MagicBrief aims to enhance its capabilities in advertising by leveraging MagicBrief's innovative software for creative intelligence, benefiting marketers globally.
George Howes, co-founder of MagicBrief, will take a leadership role at Canva, ensuring a smooth integration of their creative intelligence platform into Canva's offerings.
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