#creative-intelligence
#creative-intelligence

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Sky Media & DAIVID Launch AI-Powered TV Advertising Toolkit for SMEs

An AI-powered toolkit enables SMEs to create, test, and launch TV ads quickly and affordably using creative intelligence, precise targeting, and predicted campaign outcomes.

Mental health

fromPsychology Today

3 months ago

3 Conditions That Help Creativity Thrive at Work

Creative intelligence emerges when environments are clear, safe, and stimulating, with manageable challenge stressors and psychological safety for individuals and teams.

fromExchangewire

3 months ago

Seedtag Launches AURA By Liz, a New Premium Creative Suite to Drive Superior Ad Results

Leveraging neuroscience principles, this pre-campaign solution offers creative intelligence and optimisation. Smarter creatives for a more human era of advertising Designed to improve ad performance through in-depth creative analysis and actionable insights, brands and agencies can now benefit from enhanced display and video contextual creatives that resonate more effectively with their audiences on the open web and CTV. Early activations have shown strong performance uplifts across the funnel.

Marketing tech

fromLifewire

7 months ago

MagicBrief Just Joined the Canva Fam

Canva's acquisition of MagicBrief aims to enhance its capabilities in advertising by leveraging MagicBrief's innovative software for creative intelligence, benefiting marketers globally.