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Marketing tech
fromDigiday
9 hours ago

'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever

Creative intelligence, encompassing data and analytics for optimization, is becoming a key focus in M&A activity within the advertising industry.
Marketing tech
fromAxios
4 months ago

Omnicom's IPG deal comes with 4,000 layoffs

Omnicom's acquisition of IPG triggers major consolidation: about 14,000 jobs affected as the combined firm seeks scale, tech integration, and enhanced creative and media intelligence.
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