""I said we were going to take the approach that even though we were acquiring IPG, that the best person qualified for the particular job was going to be that one that survived into the future," Wren says."
""This brings together, bar none, the best creative talent throughout the world," Wren says. "With the number of creative brands and the way that we're going to manage ... we're going to preserve as best we can the agility on those creative people responding to clients' and consumers' needs.""
"The combined Omnicom can offer clients greater choice "without the conflict of having to go through nonsense of the delays in firing one agency and selecting another," Wren adds."
Omnicom and IPG together employed about 120,000 people as of 2024. About 4,000 people will be let go through the end of the year, with roughly another 10,000 impacted as businesses are shed in certain locations. Omnicom's CEO set a merit-based staffing approach to avoid bias toward his firm's employees and retain the best-qualified people. The deal targets consolidation to gain scale and fund technology investments, combining creative talent and media capabilities. Data assets like Acxiom and an "agentic framework" of autonomous assistants are highlighted, with a new integrated tech platform planned to launch at CES.
Read at Axios
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