Litmus has announced its acquisition by Validity, which represents a pivotal moment in its two-decade journey to empower marketers in email marketing. This partnership aligns Litmus's pre-send email optimization expertise with Validity's post-send analytics and deliverability capabilities, creating a comprehensive solution for marketers. By enhancing the integration of these services, the acquisition aims to address the need for robust deliverability solutions, ultimately providing greater value for both Litmus and Validity customers.
This acquisition creates opportunities for the thousands of customers of both companies to consolidate vendor relationships and get more value from a truly integrated email platform.
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