Vodafone Greece implemented automation technology to enhance marketing efficiency, saving 500 staff days a year. The software personalizes deals based on customer interactions across various platforms. This initiative has positioned Vodafone Greece among the top three performing markets in the Vodafone group. Established in 1992, Vodafone Greece has over three million customers and generates more than €1 billion in revenue. Previously reliant on manual marketing efforts, the company started deploying Pega's platform in 2020 to streamline operations and avoid overlapping campaigns.
The telecoms company has rolled out software that allows it to send tailored deals and offers to customers based on their history and interactions with the company.
Vodafone Greece has saved 500 staff days a year in manual work after rolling out technology to automate previously labour-intensive marketing campaigns.
Since its founding in 1992, Vodafone Greece has acquired more than three million customers and has grown its revenues to more than €1bn.
Vodafone Greece began its own programme to deploy Pega's platform in 2020, transitioning from relying on marketing staff for campaign management.
Collection
[
|
...
]