Meta is developing automated AI-powered advertisements for Facebook and Instagram, targeting users with greater precision by 2026. This innovation may disrupt traditional roles in advertising, potentially providing lower-cost options for small businesses. The integration of AI into advertising raises questions regarding creativity and decision-making. Competitors, including TikTok, Google, and Amazon, are following suit with their AI ad solutions, emphasizing the significance of AI in the marketing realm. Industry expert Gary Kayye believes this transition opens opportunities for individual creators to utilize AI in their marketing efforts.
"All of a sudden, millions of individual creators who were intimidated by advertising can start small and grow," Kayye said. "Then, as they grow their businesses, they're going to advertise more and then".
Meta aims for fully automated AI-powered ad generation by the end of 2026, reshaping the $600 billion global ad business.
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