#future-of-advertising

#future-of-advertising

"All of a sudden, millions of individual creators who were intimidated by advertising can start small and grow," Kayye said. "Then, as they grow their businesses, they're going to advertise more and then".

At the time of acquisition in 2018, Grapeshot was breaking new ground for contextual advertising, with positive targeting, defensive brand safety, and autonomous content predictions, showing the value of contextual technology in advertising strategies.