A recent survey by Hootsuite reveals that while over half of marketers cannot imagine their jobs without AI, they struggle with poor outcomes and wasted budgets. Although 88% of senior marketing leaders advocate for AI tools, 81% admit these investments are inefficient. Many marketers still spend up to three full days weekly manually correcting AI-generated content and collecting insights, leading to outdated campaigns and lower performance. This disconnect between AI’s promise and reality has raised concerns about the effectiveness of current tools in the marketing landscape.
This should be a wake up call to all marketers: traditional AI isn't as sophisticated as you think it is.
Despite heavy investments in AI technologies, 81% of senior marketing leaders admit budgets are being wasted on tools not fit for purpose.
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