The 2025 State of Martech report highlights the rapid growth of AI in the sector, presenting 15,384 tools in the martech landscape. Scott Brinker, editor of Chiefmartec.com, stresses the importance of data literacy and technical skills for marketing teams amid these changes. The report emphasizes the necessity for interoperable platforms to address challenges faced by marketers. Leaders are urged to invest in training and embrace flexible solutions for future success, adapting to the evolving landscape of technology and customer engagement.
Given all that's happening with AI and more, it's no surprise that the 2025 State of Martech report...is more than a census of tools and a list of how AI is changing your world.
The takeaway: Investing in data literacy and technical training for marketing teams is crucial for future success.
You're facing a future that involves customers' or third-party agents acting within customer journeys.
If you're evaluating or selecting new martech tools, prioritize platforms offering robust API integrations and openness.
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