"If those tools aren't driving real, measurable results, they're not helping - they're just draining your budget. Let's explore how to cut through the noise and deliver quantifiable value."
"Before considering any technology, CMOs must first define what success is. A clear understanding of core objectives forms the foundation for making smarter technology choices."
"You're probably wasting money and missing opportunities if you're not regularly checking under the hood. Every tool or platform in your stack needs to earn its keep; there are no sacred cows."
"Outcome-driven strategies only work when everyone's on the same page. For CMOs, that means breaking down walls between marketing, IT, sales and other departments."
#martech #technology-strategy #cross-functional-collaboration #digital-transformation #business-outcomes
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