#business-outcomes

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Digiday
1 month ago
Marketing

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Digiday
3 months ago
Online marketing

Future of TV Briefing: How outcome-based measurement may figure into this year's upfront market

TV and streaming advertising is shifting towards measuring business outcomes like foot traffic and mobile app downloads.
A+E Networks is offering business outcome guarantees with tools like InterAction for advertisers. [ more ]
Digiday
1 month ago
Marketing

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession

TV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Digiday
3 months ago
Online marketing

Future of TV Briefing: How outcome-based measurement may figure into this year's upfront market

TV and streaming advertising is shifting towards measuring business outcomes like foot traffic and mobile app downloads.
A+E Networks is offering business outcome guarantees with tools like InterAction for advertisers. [ more ]
moretv-advertising
ITPro
1 month ago
DevOps

How DevOps teams can evolve to meet business demands

Embedding DevOps teams amidst challenges requires new approaches and closer alignment between teams.
Challenges include talent shortage, cost-cutting, changing culture, and balancing scale with speed in modern application environments. [ more ]
eLearning Industry
2 months ago
Data science

Demonstrating Learning's Value: Breaking Barriers To Measuring ROI

Learning teams are now valued with increased investment and expectations, highlighting potential for impact and risk. [ more ]
Theregister
2 months ago
Artificial intelligence

Intel CEO predicts AI will deliver a one-person Unicorn

AI automation will potentially transform entire offices or businesses.
Intel aims to dominate the AI infrastructure market for future growth. [ more ]
Theregister
2 months ago
DevOps

Cloud migrations skip benefits outside IT, McKinsey finds

Cloud migration often prioritizes IT improvements over broader business outcomes.
European companies are not fully monitoring non-IT outcomes of cloud migration like cost savings or revenue generation. [ more ]
Exchangewire
3 months ago
Marketing

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

High-attention placements positively impact business outcomes.
Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective. [ more ]
ComputerWeekly.com
1 week ago
Data science

Leadership accountability is key to diversifying talent | Computer Weekly

Increasing diversity in technology leadership teams requires a shift from awareness to action on the 'how' of diversity and inclusion agenda. [ more ]
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