Digiday1 month agoMarketingFuture of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Digiday3 months agoOnline marketingFuture of TV Briefing: How outcome-based measurement may figure into this year's upfront marketTV and streaming advertising is shifting towards measuring business outcomes like foot traffic and mobile app downloads. A+E Networks is offering business outcome guarantees with tools like InterAction for advertisers. [ more ]
Digiday1 month agoMarketingFuture of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness. [ more ]
Digiday3 months agoOnline marketingFuture of TV Briefing: How outcome-based measurement may figure into this year's upfront marketTV and streaming advertising is shifting towards measuring business outcomes like foot traffic and mobile app downloads. A+E Networks is offering business outcome guarantees with tools like InterAction for advertisers. [ more ]
ITPro1 month agoDevOpsHow DevOps teams can evolve to meet business demandsEmbedding DevOps teams amidst challenges requires new approaches and closer alignment between teams. Challenges include talent shortage, cost-cutting, changing culture, and balancing scale with speed in modern application environments. [ more ]
eLearning Industry2 months agoData scienceDemonstrating Learning's Value: Breaking Barriers To Measuring ROILearning teams are now valued with increased investment and expectations, highlighting potential for impact and risk. [ more ]
London Business News | Londonlovesbusiness.com1 week agoData scienceFTSE data valued at 295 billion - London Business News | Londonlovesbusiness.comFirms often underestimate the value of their data; understanding data worth can drive better investments and outcomes in the UK economy. [ more ]
eLearning Industry2 months agoData scienceDemonstrating Learning's Value: Breaking Barriers To Measuring ROILearning teams are now valued with increased investment and expectations, highlighting potential for impact and risk. [ more ]
London Business News | Londonlovesbusiness.com1 week agoData scienceFTSE data valued at 295 billion - London Business News | Londonlovesbusiness.comFirms often underestimate the value of their data; understanding data worth can drive better investments and outcomes in the UK economy. [ more ]
Theregister2 months agoArtificial intelligenceIntel CEO predicts AI will deliver a one-person UnicornAI automation will potentially transform entire offices or businesses. Intel aims to dominate the AI infrastructure market for future growth. [ more ]
Theregister2 months agoDevOpsCloud migrations skip benefits outside IT, McKinsey findsCloud migration often prioritizes IT improvements over broader business outcomes. European companies are not fully monitoring non-IT outcomes of cloud migration like cost savings or revenue generation. [ more ]
Exchangewire4 months agoMarketingAdelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSPHigh-attention placements positively impact business outcomes. Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective. [ more ]
ComputerWeekly.com3 weeks agoData scienceLeadership accountability is key to diversifying talent | Computer WeeklyIncreasing diversity in technology leadership teams requires a shift from awareness to action on the 'how' of diversity and inclusion agenda. [ more ]
Medium1 day agoUX designWhat is Business Empathy?Designers craft experiences to drive business outcomes, not just make things user-friendly. [ more ]