fromForbes
2 days agoWhere To Invest Creative Energy In An Era Of Immersive Content
Too often, we pick formats because they're "hot" (hello, TikTok and AR lenses) rather than because they align with our brand's outcome. As marketers, we must reverse the lens by asking what business objective we're pursuing-awareness, consideration, conversion, retention-and then choosing the format that best fits that objective. For example, if your goal is top-of-funnel reach with a younger demographic, then short-form immersive reels or stories might make sense.
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