As martech practitioners increasingly integrate into marketing and IT, their roles and responsibilities shift, reflecting the evolving relationship between these traditionally separate departments.
The line between marketing and technology is blurring, leading to widespread changes in martech's role within organizations. This evolution depends on the organizational structure and industry needs.
Martech's integration with other departments influences operational dynamics; where a martech practitioner sits on the org chart plays a less dominant role today than before.
As technology advances, many tools once considered specialized will become standard across various departments, further transforming how martech functions within the organization.
#martech #organizational-structure #integration #technology-in-marketing #cross-departmental-collaboration
Collection
[
|
...
]