Outstanding Marketing Campaigns from 2024Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.
Lights, camera, brand engagement: why will VVIP experiences be center stage for marketers in 2025?The experiential market is rapidly evolving towards personalized and immersive experiences, driven by technology and changing consumer demands.
Where do martech practitioners sit in organizations? | MarTechMartech practitioners' roles are increasingly integrated within marketing and IT, reflecting a shift in organizational structure and responsibilities.
Expert urges caution as AI transforms advertising landscapeAI advertising's benefits are overshadowed by its potential harms, which deserve more attention in marketing research.
How independent agencies are staking their claim in the creator economyThe creator economy is now a competitive field, prompting agencies to invest in specialized tools and services for effective marketing strategies.
Exclusive: Media Matters Worldwide rebrands to stop confusion amid X-Media Matters lawsuitA media buying agency, Media Matters Worldwide, is rebranding to Ars X Machina to avoid confusion with the media watchdog Media Matters for America.
What skills are needed to be a 'future-fit' client-side marketer?Marketers need to focus on mastering technology and data skills to navigate future challenges and effectively drive innovation.
Mastering email campaign execution | MarTechEmail campaign execution is crucial for achieving outstanding results.Understanding technology and future trends is essential in email marketing.Real-world success stories can illustrate effective email strategies.
How Malka Media & MoneyLion Create Dynamic Financial ContentMalka Media aims to revolutionize financial content marketing by integrating storytelling and technology into a dynamic ecosystem.The leadership team emphasizes quality content as a pivotal strategy to retain audience engagement.
How To Start Marketing A Small BusinessSmall business owners lack confidence in their marketing strategies' effectiveness.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTechMOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.While technology and automation are important, marketers should not lose focus on core marketing principles and objectives.
The Marketing Practice appoints Christie Johansen-Pinney as client directorB2B agency specializing in data, technology, and creativity for integrated marketing strategies.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now | MarTechMOps professionals need to prioritize marketing effectiveness over efficiency in B2B marketing.While technology and automation are important, marketers should not lose focus on core marketing principles and objectives.
The Marketing Practice appoints Christie Johansen-Pinney as client directorB2B agency specializing in data, technology, and creativity for integrated marketing strategies.