Labrecque highlights a concerning trend in marketing, stating, "Only about 10% of articles in top marketing journals cover the potential harms of AI in advertising." This indicates that while AI drastically improves marketing techniques, the ethical ramifications and consumer reactions are often overlooked.
Lauren Labrecque points to the disparity in marketing practices, noting, "Marketers are thrilled with AI's cost-efficiency and targeting capabilities, yet they must ponder: How will consumers respond? What possible harms are looming in this unregulated landscape?" This emphasizes the need for a balanced view on AI adoption.
Referring to the widespread use of AI, Labrecque notes, "It would be a stretch to find many companies who are not using AI...from enhancing social media posts to entire ad campaigns like Coca-Cola's AI-generated Christmas ad." This showcases the immersive role AI plays in modern marketing.
Highlighting the ethical challenges, Labrecque states, "A lack of transparency, misinformation, and manipulation are all concerns that need addressing as AI becomes more entrenched in marketing strategies. Marketers must pause to assess their responsibility towards consumers." This outlines the urgent need for ethical considerations in AI utilization.
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