#marketing-ethics
#marketing-ethics

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#consumer-trust

Council Post: Will Generative AI Usher In A New Age Of Creativity For Brands?

Brands must prioritize ethics and integrity when using AI in marketing to maintain authenticity.

Today's consumers prefer brands that embody human elements over faceless corporate identities.

Council Post: 17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics

AI is transforming marketing, necessitating a balance between innovation and ethical responsibility.

Transparency and accountability are key in AI usage for maintaining consumer trust.

Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - Shopify

Ethical marketing emphasizes honesty and transparency, enhancing brand reputation and consumer trust.

Council Post: Will Generative AI Usher In A New Age Of Creativity For Brands?

Brands must prioritize ethics and integrity when using AI in marketing to maintain authenticity.

Today's consumers prefer brands that embody human elements over faceless corporate identities.

Council Post: 17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics

AI is transforming marketing, necessitating a balance between innovation and ethical responsibility.

Transparency and accountability are key in AI usage for maintaining consumer trust.

Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - Shopify

Ethical marketing emphasizes honesty and transparency, enhancing brand reputation and consumer trust.

moreconsumer-trust

Are AI tools shaping your intentions more than you realize? | MarTech

AI tools reflect and reshape individual thoughts, helping users navigate their personal journeys through vulnerability sharing.

Skechers Refuses to Comment on Ad With Signs of Lazy AI

Skechers faced backlash for using generative AI in its advertising, reflecting public sentiment turning against such practices.

#consumer-protection

Expert urges caution as AI transforms advertising landscape

AI advertising's benefits are overshadowed by its potential harms, which deserve more attention in marketing research.

Finding the Real Green Thing

Most Americans desire sustainable products, but distinguishing genuine items from greenwashed products remains challenging.

Expert urges caution as AI transforms advertising landscape

AI advertising's benefits are overshadowed by its potential harms, which deserve more attention in marketing research.

Finding the Real Green Thing

Most Americans desire sustainable products, but distinguishing genuine items from greenwashed products remains challenging.

moreconsumer-protection

'If you're gonna use me...the least you could do is make plus sizes': Plus-size woman says Hollister used her for marketing without consent

Hollister faces backlash for using a plus-size influencer's content for marketing without permission and lacking plus-size clothing options.

Health campaigners criticise SPFL for Carling sponsorship deal

The SPFL's sponsorship deal with Carling has drawn criticism for promoting alcohol during a significant public health crisis in Scotland.

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.

Google and Meta reportedly teamed up for ads targeting young teens

Google and Meta collaborated on an ad campaign targeting young teens, circumventing age-based ad targeting policies by using a loophole.

How to Stand Out in a Flood of AI-Generated Social Media Content | Entrepreneur

AI is a transformative force in marketing, with both threats and opportunities. Balancing its use with ethical practices and regulation is crucial.

Navigating the Regulatory Maze: Understanding the ASA Ruling re. Supreme CBD

Clear disclosure of ads is crucial in marketing.

Maintaining transparency and integrity in advertising regulations is essential.

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#marketing-ethics#marketing-ethics

Council Post: Will Generative AI Usher In A New Age Of Creativity For Brands?

Council Post: 17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics

Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - Shopify

Council Post: Will Generative AI Usher In A New Age Of Creativity For Brands?

Council Post: 17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics

Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - Shopify

Are AI tools shaping your intentions more than you realize? | MarTech

Skechers Refuses to Comment on Ad With Signs of Lazy AI

Expert urges caution as AI transforms advertising landscape

Finding the Real Green Thing

Expert urges caution as AI transforms advertising landscape

Finding the Real Green Thing

'If you're gonna use me...the least you could do is make plus sizes': Plus-size woman says Hollister used her for marketing without consent

Health campaigners criticise SPFL for Carling sponsorship deal

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Google and Meta reportedly teamed up for ads targeting young teens

How to Stand Out in a Flood of AI-Generated Social Media Content | Entrepreneur

Navigating the Regulatory Maze: Understanding the ASA Ruling re. Supreme CBD

#marketing-ethics
#marketing-ethics