A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The woman's mouth does not quite sync with the words she is delivering. Then, the bear starts talking. Something is amiss. The opening scene of Jeep's artificial intelligence-generated advertisement may look real to some and uncanny to others. Regardless, it has generated millions of views on social media.
An A.I company just spent $1 million+ on print advertising in nyc, one of the biggest campaigns ever done.. only for it to be immediately graffitied by locals from r/interestingasfuck Created by Friend's 22-year-old CEO Avi Schiffmann, it seems the campaign was engineered to spark backlash. In response to a curious commenter on X who wrote, "Tell me the graffiti was part of the original print," Avi simply responded, "Why do you think I left so much white space?"
For sure. I caught one drug commercial the other day that had the name, the jingle, the fake happy people, side effects, the 'ask your doctor if it's right for you,' and nowhere did it say what the medication is actually for.