Landlords Are Using AI to Make Photos of Nasty Apartments Look Clean and Modern
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Landlords Are Using AI to Make Photos of Nasty Apartments Look Clean and Modern
"Landlords are using AI to populate rooms with nonexistent furniture, move walls around, dream up imaginary facades, rooflines, and landscaping, and brighten up rooms that are in reality devoid of sunlight. Case in point, a Zillow listing recently identified by children's book illustrator DeAnn Wiley, recently interviewed by Slate, shows an AI-yassified facade of a rental property in Detroit, Michigan that's smoothed over to a comical degree."
"It was an astonishing makeover: rooms didn't show the grime the house had accumulated over the decades, thanks to an AI repainting the walls or refinishing floors. And as Wired reports, some AI companies are taking the trend even further. One firm called AutoReel, founded by a former Facebook product manager named Alok Gupta, turns static images of properties into short video clips, selling renters or buyers on a reality that arguably doesn't exist."
AI image and video tools are increasingly altering property listings to mask decay and create fabricated interiors, facades, and landscaping. Landlords and agents use synthetic furniture, altered layouts, and enhanced lighting to present properties as brighter and cleaner than reality. Some firms convert static photos into short video clips that further dramatize conditions and create an unrealistic impression of a property. Adoption among real estate professionals has surged, and cost savings of several hundred to a thousand dollars per listing are cited as incentives for using these techniques despite potential deception risks for renters and buyers.
Read at Futurism
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