The use of generative AI in real estate has led to deceptive property listings that manipulate images to misrepresent the actual condition and features of homes. Techniques such as digital staging, extreme wide-angle lenses, and AI-generated alterations hide elements like neighboring structures and undesirable details. An example includes a £350,000 property in Durham where the AI altered the image to omit a commercial property adjacent to it and changed landscaping details, resulting in a misleading portrayal that does not reflect reality. This trend raises concerns about the integrity of property marketing.
Generative AI has introduced new techniques allowing estate agents to enhance property images, often leading to unrealistic representations that mislead potential buyers.
Some property listings creatively employ generative models, masquerading original images with extreme alterations that erase unflattering features, like nearby buildings or less desirable elements.
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