"A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The woman's mouth does not quite sync with the words she is delivering. Then, the bear starts talking. Something is amiss. The opening scene of Jeep's artificial intelligence-generated advertisement may look real to some and uncanny to others. Regardless, it has generated millions of views on social media."
"The video is part of Jeep's recent move to go all in on artificial intelligence, being one of the first (and largest) automotive companies to use AI-generated visuals on a large scale for an advertising campaign. In Jeep's latest social media advertisements, featuring things as unbelievable as talking animals or simple renderings of the Grand Cherokee evolving over time, AI-generated visuals are leading the way. The ads were developed in collaboration with Highdive Studios, a high-profile ad agency from Chicago."
"The use of AI can be controversial, with critics leveling that assigning creative work - such as advertising a pair of dancing squirrels - to a trained computer algorithm can take a potential job opportunity away from a human being. Coca-Cola, for example, faced backlash in 2024 for using AI-generated visuals in its holiday-themed ad campaign, with detractors claiming it was lifeless and full of glitchy inconsistencies. Jeep, on the other hand, is not turning people away by using AI. In fact, experts who spoke to the Free Press said Jeep's use of AI is worth praising - and Stellantis' top marketing boss said he will keep on using the technology."
A bear leans into the window of a Jeep Grand Cherokee while a woman holding a microphone asks a question; the woman's mouth does not quite sync with the words, and then the bear speaks. The AI-generated advertisement has generated millions of views on social media. Jeep partnered with Highdive Studios to deploy AI-generated visuals on a large scale, becoming one of the first major automakers to rely heavily on generative imagery. The ads range from talking animals to renderings of the Grand Cherokee evolving over time. Critics warn that assigning creative work to algorithms can displace human jobs, citing past backlash such as Coca-Cola's 2024 holiday ad being called lifeless and glitchy, while other industry experts and Stellantis' top marketing executive praised the approach and plan continued use of the technology.
Read at Yahoo Autos
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