"At a big picture level, we always believed in the huge power of the creator economy back when most people didn't, hence why we started investing in the space when I created the company," said David Jones, founder of BrandTech Group. "It was all about creating the leader in a category that back then was still quite nascent."
"There is a full dashboard where clients can go in and see all the influencer posts that they have," said Ofir Halfon, global vp of product at Brainlabs. "They can see what the organic exposure was, the paid exposure, and when we [Brainlabs] decided to turn it off and move on based on results."
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