Influencer agency Billion Dollar Boy has launched a new division called Muse, which will incorporate generative AI and other emerging technologies into its offerings to clients.
Muse will be headed by Becky Owen, former head of creator innovations at Meta, and will be supported by a growing department of business and creative leads.
A study conducted by Billion Dollar Boy showed that three in five consumers preferred creator content designed using generative AI, and four in five creators saw better audience engagement with that content. [ more ]