"Swyft is the next generation of furniture made to meet the needs of today's consumer who demand speed of delivery and need a furniture solution which can be delivered into difficult spaces without compromising Delivered in a series of boxes, easy enough for one person to carry and build. No tools required. Swyft experienced huge, fast growth in 2020 throughout the Coronavirus pandemic."
"Swyft approached us looking for a partner that matched their desire for fast-growth, & with the aim of a solid SEO strategy that will contribute to long term sustainable SEO growth. We were also tasked with high Digital PR link targets as a result of this - and with COVID changing the way press give out links, we adapted from just solely big one-off campaigns to a mixed, always-on approach to getting relevant, authoritative links to contribute to the long term SEO success of Swyft."
Swyft produces modular furniture that ships in multiple boxes, is easy for one person to carry and assemble without tools, and fits into difficult spaces. Swyft experienced rapid growth during 2020 amid the Coronavirus pandemic. An SEO and Digital PR initiative targeted long-term sustainable SEO growth alongside aggressive link-acquisition goals. The approach leveraged founders and executives for interviews, focused on inspirational home-ideas content, and pursued inclusion in high-visibility sales roundups such as Black Friday. The campaign exceeded initial link targets, achieving 53 do-follow high-quality links and securing features in major publications, with plans to scale further.
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