#growth-marketing

#growth-marketing

The fear of failure kills more good ideas than poor strategy ever will. But growth marketing gives you a better way forward - if you're willing to try.

"I got invited to speak at conferences, give guest lectures at companies and universities, and hop on calls with marketers looking for scrappy tactics that actually worked."

Esi Eggleston Bracey discusses transforming marketing from a cost center to a growth driver at Unilever by blending analytical rigor with creativity.

Defining your ICP without real conversations is tricky because you end up with assumptions (instead of insights). The gold comes from speaking directly with people who match your target profile.

The role of Founder's Associate offers a unique opportunity to gain hands-on experience in a healthcare software startup, focusing on growth and marketing.