"Esi Eggleston Bracey discusses transforming marketing from a cost center to a growth driver at Unilever by blending analytical rigor with creativity."
"She emphasizes the importance of moving from one-to-many marketing strategies to many-to-many, leveraging AI to enhance, not disrupt brand engagement."
"Bracey shares insights on legacy brands like Dove, showcasing how they remain culturally relevant and purpose-driven in an increasingly digital landscape."
"The conversation elaborates on the significant role of influencer marketing, which outperforms traditional advertising methods in driving sales and retaining customers."
Esi Eggleston Bracey, Unilever's chief growth and marketing officer, shares her insights on converting marketing from a cost center into a dynamic growth driver. She emphasizes the need for brands to adapt their strategies from a one-to-many approach to a more inclusive many-to-many model, utilizing AI as a key tool to enhance marketing efforts. Bracey highlights the importance of purpose-driven marketing and maintaining cultural relevance through innovation, using Dove as a case study. Additionally, she touches on how influencer marketing can be more effective than traditional advertising, helping brands foster deeper connections with consumers.
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