How one key obsession can build and drive a legacy brand
Legacy brands sustain relevance by innovating around foundational equities; Coach must expand aesthetics and price points beyond its Signature C to achieve lasting growth.
A Platform Built to Help Bartenders Unlock A Higher Level Of Taste
1800 Tequila's Taste Collective trains bartenders in flavor science through blended online learning and interactive seminars to enhance tasting skills and creativity.
Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions
Transforming marketing into a growth driver requires blending analytical rigor with creativity, focusing on many-to-many engagement and leveraging AI as an enabler.