Forget trends, it is foresight we need more than everBrands struggle to adapt to rapidly changing trends despite the proliferation of trend reports.The growing number of trends does not correlate with brands' ability to innovate effectively.Many trends lack durability and significance in the broader cultural landscape.
2025 Marketing Trends Brands Should Adopt For A Competitive EdgeBrands must continuously adapt to emerging trends and consumer expectations to remain competitive.
Supergoop, Carhartt and Poppi are 2024 Modern Retail Awards winnersModern brands are transforming through community engagement and innovative storytelling, setting new standards for brand building.
Op-Ed | The Cost of Growth in BeautyThe beauty industry faces intense competition, rising growth costs, and a critical need for innovation.
Supergoop, Carhartt and Poppi are 2024 Modern Retail Awards winnersModern brands are transforming through community engagement and innovative storytelling, setting new standards for brand building.
Op-Ed | The Cost of Growth in BeautyThe beauty industry faces intense competition, rising growth costs, and a critical need for innovation.
They Grew a Business to $200M Annual Revenue: Boll & Branch | EntrepreneurBoll & Branch was founded by the Tannens to innovate the bedding industry after their frustrating search for quality sheets.
fromMarTech3 months agoConsumers are underwhelmed by AI experiences | MarTechConsumers are skeptical about AI experiences, with only 29% satisfied; expectations diverge from reality.
Roughplay Clothing Unveils Fall/Winter Hat Drop and Apparel Collection | stupidDOPERoughplay Clothing's latest fall/winter drop features unique streetwear pieces that push creative boundaries and embrace bold styles.
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorshipBrands are focusing on engagement and social change rather than just logo visibility during the Olympics.Paris 2024 set a new standard for brand experiences that resonate with local culture and values.LA 2028 presents opportunities for innovation in brand engagement, particularly through sustainability.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of dataKaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.
Dear Liquid Death doubters - yes, we know we're doing marketing 'wrong'Deliberately doing things 'wrong' can feel right in marketing.Liquid Death was created out of dissatisfaction with traditional marketing.
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorshipBrands are focusing on engagement and social change rather than just logo visibility during the Olympics.Paris 2024 set a new standard for brand experiences that resonate with local culture and values.LA 2028 presents opportunities for innovation in brand engagement, particularly through sustainability.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of dataKaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.
Dear Liquid Death doubters - yes, we know we're doing marketing 'wrong'Deliberately doing things 'wrong' can feel right in marketing.Liquid Death was created out of dissatisfaction with traditional marketing.
Coca-Cola Spiced is being yanked after just six monthsCoca-Cola's attempt to expand its offerings with Coca-Cola Spiced has fallen short, leading to its discontinuation after only six months.
Marketing Briefing: Why nostalgia marketing can be a crutchNostalgia can attract consumers but can also hinder growth if not balanced with innovation.Marketers should adopt a 'newstalgia' strategy to blend past references with modern advancements.
An iPhone rebrand might not be as radical as it soundsApple's naming conventions have become convoluted and need a radical overhaul. Ken Segall suggests dropping the 'i' branding to stay innovative.
Krystal Hauserman on marketing in the modern age: 'Be a student for life'Staying flexible and adaptive is crucial for effective marketing in an ever-changing cultural landscape.
The imaginary marketing awards: Ad execs' unsung campaign heroes (and villains)Marketing awards categories evolve with the times and must stay relevant to industry trends.Awards recognize innovative and creative marketing strategies, showcasing brands that effectively engage with consumers.
April Fools Day 2024: top stunts and jokes from brandsHumor in advertising is making a comeback, providing brands a chance to connect in a lighter manner.April Fools' Day offers brands an ideal opportunity to showcase their funny side and experiment with unconventional marketing strategies.
Deloitte Digital rebrands itself to show off new generative AI toolUsing generative AI can streamline creativity, processes, and approvals on a global scale.Deloitte Digital's new tool, Orb Foundry, allows for the generation of fully rendered 3D brand assets in 30 international markets.