"Design Mindset steps into episode 16 with a clear purpose: to understand how industrial designers are navigating a world where tools, platforms, and expectations keep shifting under their feet. Yanko Design's weekly podcast, Design Mindset, powered by KeyShot, is less about design celebrity and more about design thinking, unpacking how decisions get made, how stories are built around products, and how technology is reshaping the craft from the inside out."
"This episode features Benny Lee, Senior Design Manager of Technology and Strategic Partnerships at The Coca-Cola Company, and a practitioner who moves comfortably between mass production, digital ecosystems, and even film props. Trained as an industrial designer, Benny started at Coke in a traditional ID role while also leading visualization, bringing advanced 3D rendering into a company that was still heavily reliant on Photoshop and 2D assets."
Benny Lee is Senior Design Manager of Technology and Strategic Partnerships at The Coca-Cola Company and bridges mass production, digital ecosystems, and film prop design. He trained as an industrial designer and introduced advanced 3D rendering and visualization into a company previously reliant on Photoshop and 2D assets. He prioritizes storytelling as the primary function of industrial design, using sketches, CAD, renders, and prototypes as narrative tools to convey use, behavior, and feeling. He helps a 140-year-old brand adopt real-time visualization, AI, and new storytelling platforms while preserving Coca-Cola’s recognizable heritage. Inside large organizations, visual alignment and narrative focus drive practical design decisions.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]