"Every public relations (PR) professional's dream is to get their brand or client featured in a national publication with a high readership. In the digital PR world, getting a link back to your company's website is even better. Unfortunately, it's not always that simple, as you might not have news to share every month that interests the press. So, how can you still earn media coverage, and links back to your website?"
"In any given article, journalists will often cite a data source; your team are experts at what they do, with years of knowledge and experience in their field - it is this expertise that journalists seek. If you are already regularly in touch with journalists as part of your PR efforts, chances are they have approached you for a quote related to your business or industry."
"A plethora of platforms enables journalists to communicate with PR specialists. Besides Quora and Reddit, some are dedicated to specific topics such as Food4Media, TravMedia, Press Loft or Fashion Beauty Monitor, to name a few. Other platforms are broader, such as Cision, Press Plugs, Source Bottle, Quoted, and Haro. They all have different types of subscriptions, but many have a basic package, which allows PRs and brands to receive journalist requests regarding specific topics."
Brands can leverage internal data and industry expertise to become sources journalists cite and to earn media coverage and backlinks. PR teams should monitor journalist request platforms and social channels for relevant pitches. Dedicated platforms (e.g., Food4Media, TravMedia) and broader services (e.g., Cision, Haro) enable PRs to receive targeted queries. Responses should include the requested quote, full attribution (name and role), and any supporting data or resources. Timely follow-up after initial submission increases chances of pickup. When journalists have no timely news, offering newsworthy resources, expert commentary, or press releases creates opportunities for coverage.
Read at The Drum
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