Boris Dzhingarov, founder of a global Digital PR & SEO agency, discusses the transformative impact of artificial intelligence on marketing, specifically through emotional AI and neuromarketing. These technologies measure emotional responses in real-time, allowing businesses to tailor their campaigns based on consumer insights. However, as marketers gain more understanding of emotions, ethical dilemmas arise about manipulation versus genuine engagement. Dzhingarov reflects on his agency's collaborations with AI partners to enhance campaign effectiveness and the moral responsibilities inherent in using such powerful tools.
As technology advances at a breakneck pace, the intersection of artificial intelligence and marketing is evolving into a fascinating yet ethically complex field.
With facial recognition and emotion-detection technologies becoming more sophisticated, we can now measure emotional responses in real-time, enabling us to refine our marketing strategies.
A critical question arises: Where is the line between understanding consumer emotions and manipulating them?
Neuromarketing is the study of how people's brains respond to marketing stimuli by measuring physiological and neural signals to gain deeper insights into consumer decision making.
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