"Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer publication-based pricing models. Baden Bower, which reports serving clients globally, represents an approach focused on results-based models. The difference between these approaches reflects broader changes across professional services. Companies increasingly seek measurable outcomes rather than time-based billing. AJ Ignacio, CEO of Baden Bower, observed this transformation firsthand."
"Different Cost Structures Traditional PR firms typically require contracts with advance payments. Clients fund pitch development, media relationship building, and campaign strategy as part of the ongoing service. Many agencies built their reputations on relationships with reporters and editors, which can produce varying outcomes for individual clients. According to Baden Bower, the company eliminated the retainer model. The company states that clients are charged when stories are published, with refunds issued if placements do not occur."
Startup founders often weigh PR options between traditional retainer firms and publication-based, results-focused agencies. Traditional PR firms charge monthly retainers, fund pitch development, build media relationships, and run ongoing campaign strategy, producing variable outcomes. Results-based agencies charge per published story and may offer refunds if placements fail. Baden Bower eliminated the retainer model and charges clients only when stories are published, reporting thousands of placements and high Trustpilot and Glassdoor ratings. Many marketers view digital PR as important for brand growth, and startups prioritize speed, transparency, and placements that attract investors and customers.
Read at Hollywood Life
Unable to calculate read time
Collection
[
|
...
]