The article emphasizes the importance of brand integrity over competitive pressure. A hardware store owner contemplates making exaggerated marketing claims after being encouraged by a creative team, who suggest competitors are doing the same. The advice vehemently warns against compromising company reputation for short-term gains, highlighting that while the temptation to exaggerate may exist, the long-term consequences of lost trust and damaging publicity are far graver. The piece conveys that a strong reputation is vital and difficult to regain once tarnished.
Absolutely not, don't even consider it. Why on earth would you jeopardise your company's reputation by selling something under false pretences?
Sure, it might seem tempting to make exaggerated claims just to keep pace with competitors, but at what cost?
More followers or a handful of quick orders aren't worth the damage that comes with bad press and lost trust.
Your reputation is everything. Once it's found wanting, it can be nearly impossible to repair.
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