"Musk's leadership has led to a tarnished image for X, with hostility and controversy driving many users and advertisers away from the platform."
"Elon Musk, after a series of controversies, is seeking to revamp X's image by hiring a PR specialist to mend relations with the media."
X, formerly Twitter, is facing significant reputational challenges under Elon Musk's ownership due to a series of inflammatory actions and statements. Musk's controversies have included promoting antisemitism, disinformation, and engaging in public disputes with journalists. As a result, X is experiencing a decline in both user engagement and advertising revenue. To address its issues, the platform is reportedly looking to hire a communications leader to repair its relationships with the media and improve its public perception amidst ongoing financial struggles and user exodus.
Read at Futurism
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