"Raoul Davis, Partner at , a CEO branding agency helping CEOs increase visibility for their companies. Today's CEOs are storytellers and strategic assets. Their visibility shapes investor confidence, inspires employees and influences customers. It's why I tell every client that if they don't actively shape their public image, someone else will. And once the public decides who they are, good luck changing that story."
"At Ascendant Group, we had a client from a global HR tech firm with a clear mission: humanize work culture in an industry that often speaks in jargon and metrics. This executive already had the values and conviction, but he needed strategic amplification and consistency across every public touchpoint. Together, we refined his core narrative to focus on what he believed about people, leadership and the future of work, then tied that directly to the company's mission."
CEO visibility influences investor confidence, employee motivation, and customer behavior. CEOs function as storytellers and strategic assets whose public image must be actively shaped before others define it. CEO branding creates a purposeful public identity reflecting values, leadership style, and the company's core mission, ensuring public narratives align with business goals. A case from an HR tech firm shows refining a core narrative around people, leadership, and the future of work, then executing media positioning, speaking strategy, and executive digital presence to amplify voice. These efforts increased public confidence and internal trust. Reputation management focuses on protecting that earned trust as visibility rises.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]