Danielle Sabrina highlights the challenges faced by founders during times of rapid growth, emphasizing the importance of public relations strategies. Increased revenue can strain internal systems, leading to communication breakdowns and potential reputation damage if not managed correctly. By proactively building a solid public reputation and keeping an updated record of content online, companies can better handle scrutiny from customers, employees, and the media. Prioritizing PR can create a stronger reputation that pays off in trust and investor confidence during critical growth phases.
Public relations is the only lever that lets you respond at scale, on your terms, before someone else supplies a less flattering answer.
Founders who make PR their core strategy see the payoff twice—first in a reputation strong enough to hold under scrutiny, then in softer term-sheet language.
Each period of rapid expansion creates hidden pressures that can weaken important internal structures like communication, workflows and company culture.
One scathing post on G2 or Reddit can outrank your homepage within hours, and once that narrative hardens, it's hard to pry loose.
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