"Research by BrightLocal shows that most consumers read online reviews before choosing a local business. With few or no reviews, you may struggle to generate traffic and leads due to a lack of trust, and consumers may opt for one of your competitors instead. As long as your local business has a Google Business Profile (GBP), you can ask for Google reviews and ensure this doesn't become an issue."
"As a customer leaves your business, ask them to leave a review. You can make it easier by texting them the link or having a QR code for them to scan. Before asking for reviews in person, make sure your business profile is properly optimized. Most customers will simply search for your business on Google to leave a review. If they can't even find you, they won't know where to leave the review."
Landon Murie is the CEO of Goodjuju Marketing, helping home service businesses with local SEO, website design, and improved close rates. Most consumers read online reviews before choosing a local business, so few or no Google reviews can reduce trust, traffic, and leads. Any business with a Google Business Profile (GBP) can request Google reviews. Claiming and verifying a GBP enables privileges like responding to reviews and keeping information current. Asking for reviews in person, providing a link or QR code, and optimizing the GBP beforehand increases the likelihood customers will find and post reviews.
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