In 2025, public relations faces a new era of cybersecurity threats as hackers target brand reputation through compromised communications channels. PR teams, managing influential tools like email marketing platforms and press release systems, are on the front lines of these security issues. Cybercriminals exploit vulnerabilities to spread misinformation, potentially causing market panic and resulting in operational, financial, and legal consequences. The 2023 Mailchimp breach serves as a stark reminder of the risks involved, highlighting the need for PR professionals to engage seriously with cybersecurity practices.
Cybercriminals target PR channels for their reach; a compromised press release can destabilize markets and damage reputations, making cybersecurity paramount for PR teams.
The Mailchimp breach illustrates the vulnerabilities of PR tools; cybercriminals exploit these connections to spread misinformation, resulting in broader operational and reputational damage.
Collection
[
|
...
]