"When Brooklyn Beckham chose Instagram to air his grievances amid reports of a rift within the Beckham family, it was easy to dismiss the move as spontaneous. But crisis and reputation experts say the decision - and the British family's response - points to a far more calculated approach to managing public fallout in the age of social media. "Everything about it is strategic," Susan Grantham, a reputation management expert at Griffith University, said."
"Brooklyn - the eldest son of ex-professional footballer Sir David Beckham and former Spice Girls member Lady Victoria Beckham - posted to Instagram Stories last week saying he did not want to reconcile with his family. He accused his parents of being "controlling" and claimed they had tried to "ruin" his relationship with his now wife, American actress Nicola Peltz Beckham. The message, shared in a format that disappears after 24 hours, quickly spread beyond social media through screenshots and reposts."
Brooklyn Beckham posted to Instagram Stories that he did not want to reconcile with his family, accusing his parents of being controlling and of trying to ruin his relationship with Nicola Peltz Beckham. The post used an ephemeral Stories format but spread widely through screenshots and reposts. Strategic coordination and reputation management practices often shape high-profile social-media content, with posts reviewed before release. Ephemeral formats can still generate major amplification and engagement. Younger family members can use direct social posts to shape crisis narratives quickly and increase public attention before traditional media framing occurs.
Read at Abc
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