"The first thing to understand is that bad press on Google is rarely the product of just one thing. If that were the case, you would likely ignore the tiny bit and move on. The failure to bury negative search results in the first place tends to start with a lack of positive information about you or your business online. Your first step is to build a positive online presence. Your company should be producing positive news and content across a variety of channels."
"There is a good chance that the reason you need to get rid of bad press in search results is because your online presence isn't strong enough. Start generating a positive online presence by using the most cost-effective tools at your disposal: your personal website, your blog and social media accounts. Your goal here is extremely straightforward. Outrank the bad press by creating high-quality content about your name or your company that performs better in search."
Bad press on Google often results from a weak positive online presence rather than a single cause. The first action is to create and publish positive content across multiple channels, including a personal website, blog and social media. The main objective is to outrank negative results by producing high-quality content about the individual or company. If basic content, PR, and SEO efforts fail to suppress undesirable search results, additional measures include advanced SEO techniques, focused PR campaigns and using tools such as Google's removal request process when criteria apply.
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